AJM Softwares · Technical note
Start with a business outcome
A website is part of how a business serves customers. Before choosing pages or features, decide what should become easier: getting an enquiry, booking a service, comparing products, finding a location, or completing a purchase.
Talk to the people who handle those tasks today. Their questions and workarounds reveal what the website needs to explain and which actions should be simple to complete.
- Name the main audience for each page.
- Choose one primary action for each important page.
- Decide how the business will know that the action worked.
Answer the questions that affect a decision
Visitors should be able to understand what is offered, who it is for, where the service is available, and how to take the next step. Add details that matter to the specific business, such as the process, delivery area, likely response time, or what information is needed for a quote.
Use evidence that can be checked. Real photographs, clear examples of work, accurate policies, and named contact details build more confidence than broad claims. Do not publish prices or promises that the business cannot keep current.
Treat accessibility and mobile use as requirements
Use descriptive headings, properly labelled forms, readable contrast, visible keyboard focus, and text alternatives for meaningful images. Test the full page with a keyboard and at phone width, including menus, forms, and confirmation messages.
WCAG 2.2 gives teams a shared set of accessibility criteria. Use it to guide design and testing, and make a specific conformance claim only after evaluating the relevant requirements.
Plan for discovery and ongoing ownership
Give every page a clear purpose and a useful title. Write original descriptions in the language customers use, keep business details consistent, and make sure important pages can be reached through normal links. Search engine optimisation helps search engines understand a site; it cannot guarantee a particular ranking.
After launch, assign someone to check enquiries, update changing information, and review performance. A small site that is accurate and maintained is often more useful than a larger one that no one can keep up to date.